ABOUT US
OUR VISION
We know that Americans believe and value our nation’s founding ideals of freedom, equality, and self-governance. We recognize that these principles are under attack and strive to restore and strengthen confidence in these ideals that make America exceptional. The Napolitan Institute is committed to exposing the elite narrative that drowns out these vital principles and creates political toxicity in public discourse. We empower citizens and leaders to be armed with the wisdom of “we the people” in order to drive the crucial conversations of our day.
Our Mission
To lift up and amplify the voice of the American people so loudly that it cannot be ignored in the halls of power.
Our Story
Founded in the legacy of Joe Napolitan, a pioneer in bipartisan political consulting and polling, the Napolitan Institute carries forward his belief in listening to and respecting the intelligence of everyday Americans. Joe Napolitan, renowned as the “father of political consulting,” revolutionized American politics by bridging divides and creating the polling industry as we know it today. His foundational work, detailed in his influential book, “The Election Game and How to Win It“, underscored the importance of honest communication and genuine understanding between political leaders and voters.
At the Napolitan Institute, we embrace this legacy through rigorous, unbiased polling and deep insights into American sentiment. Our goal is simple but profound: to return America’s political narrative to the common-sense wisdom of the people.
Our Team

Scott Rasmussen, Founder
Scott Rasmussen brings unparalleled expertise in polling and messaging, famously predicting electoral outcomes with exceptional accuracy. His work, recognized by leaders like Kim Strassel, consistently challenges conventional wisdom and reaffirms the values of everyday Americans.
Sarah Steeby, Executive Director
Sarah Steeby serves as the Executive Director of the Napolitan Institute. She has a proven track record of taking the vision and goals of an organization and translating them into high impact action. Steeby has been at the forefront of establishing The Napolitan Institute as the trusted source for understanding the true voice and will of the people.
Steeby previously held roles at Young America’s Foundation and AdvoCare International.

Board of directors

Chair

Treasurer

Secretary

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Board Member
Guiding Principles:
- The Napolitan Institute is rooted in the recognition that the only legitimate authority for government comes from the consent of the governed.
- We strive for consensus, not compromise in our messaging. We go to the higher ground that allows people to better see and understand the issues of the day.
- We believe in and respect the common sense wisdom of the American people. We strive to accurately represent their thoughts, desires and values.
- We use data driven analysis to better understand people across the political spectrum. We invite all to participate in the conversation.
- We believe self-governance is about more than just politics and formal government. While elites believe the people’s role in governance is just about casting votes, our goal is to continue to support a society that encourages everyone to play a part.
- We address issues that matter to everyday Americans, not political elites. We approach these conversations with radical curiosity, speaking in a way that connects to everyday Americans, not those inside the beltway.
- We do not take government grants of any kind. Our priority is to answer honestly and confidently to the people with no government strings attached.
© 2024 Napolitan Institute