Our Work

We achieve our vision and mission through three strategic imperatives:

Deep Understanding of American Beliefs: By comprehensively analyzing the values, aspirations, and concerns of Americans, we accurately capture the stark contrasts between elitist and mainstream American opinion.

Reshaping National Dialogue: Using sophisticated polling and research methodologies, we redefine public debates with uncommon insights that reflect true public sentiment.

Targeted Influence: We leverage our insights to influence policymakers and thought leaders, driving cultural and political impact.

What We Do

Counterpolling®

Our data and messaging is driven and defined by our Counterpolling® methods which provide the framework for a more genuine look into the values of everyday Americans. We ask the right questions of the right people, approaching issues in ways that establishment pollsters miss. The impact of Counterpolling can be seen in our weekly polling, our review of other polls and where they might miss the mark, and our Elite One Percent project.

Napolitan News Service and The Daily Dashboard

Our polling and analysis is what amplifies the voice of the people and raises it up to be heard within the halls of power. Our primary delivery platform, the Napolitan News Service, provides the public with the basics of our data surrounding the top issues of the day.

The Daily Dashboard is our premium, member focused site, which dives even deeper into the issues of the day.

A portion of the Daily Dashboard is provided free to all elected officials, giving those who represent the people the opportunity to learn and listen to what constituents actually want from their representatives.

The Higher Ground of Common Ground

We are committed to elevating the dialogue and changing the way elected officials, the media and the public talk about important issues.